Data Driven Marketing is a way of working in which data helps target, drive insights and deliver optimizations. Makes strategic decisions based on Artificial Intelligence and interpretation. Understand and optimize marketing performance.
Artificial intelligence (AI) is one of the key technologies in which marketers are investing to address the digital customer journey as digitalized customer journeys impact CX strategies.
The leading way in which marketing leaders plan to use or are using AI to improve CX is by predicting customer behavior and needs.