Data Driven Marketing
Data Driven Marketing is a way of working in which data helps target, drive insights and deliver optimizations. Makes strategic decisions based on Artificial Intelligence and interpretation. Understand and optimize marketing performance.
Strategy
- Definition of Data Driven KPIs
- Top-notch Reporting
- Support to day-to-day
- Marketing Decision
- Campaign Roadmap
Collect Data
- Holistic Customer Data
- Customer Data Platform
- DNA Customer (360° view)
- On- & Offline
Artificial Intelligence
- Personalization
- Rule-based Customer Segmentation
- Automated Decision of Data
Improve Customer Experience
Artificial intelligence (AI) is one of the key technologies in which marketers are investing to address the digital customer journey as digitalized customer journeys impact CX strategies.
The leading way in which marketing leaders plan to use or are using AI to improve CX is by predicting customer behavior and needs.
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Customer Story: New generation system of data aquisition from meters and concentrators for innogy Stoen Operator HES
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